Apr 13th, 2006 @ 9:45 am

The Marketability of Sleep

If you've not been reading this blog long enough, I'll update you: I have sleep apnea and insomnia. I often ramble in the wee hours of the morning after pulling another night of no sleep. Sometimes, those ramblings are funny. Other times, they are psychotic.

At any rate, here's bits from a 3 page news article from Wired News about sleep:

Wake-Up Call for Sleep Tech

"Sleep is the new sex." So says psychologist Arthur J. Spielman, associate director of the Center for Sleep Disorders Medicine & Research at New York Methodist Hospital in Brooklyn, New York. "People want it, need it, can't get enough of it." The same could be said of profits. Spielman is co-author of The Insomnia Answer (Perigee Books, 2006). He is also developing light-delivering goggles that are supposed to help people reset the circadian rhythms that govern when they nod off and wake up, so they fall asleep faster and stay asleep longer.

(snip)

And so many medical marketers to pick up the slack. "The ideal drug?" asks Gary Zammit, director of the Sleep Disorders Institute in Manhattan and chief of Clinilabs, which provides clinical trial services to pharmas. "An insomnia vaccine: You get it once and you'll never have insomnia again."

(full article)






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